PureClarity Technologies Ltd
York, UK
PureClarity is an award winning software that specialises in ecommerce personalisation. Offering a trustworthy, flexible and affordable solution that creates seamless, unforgettable and unique personalised online experiences for your customers.
Sole designer responsible for developing a new brand and identity. Rolled out all new designs spanning across logo, website design, social media campaigns, email program, partner program, video production, lead generation marketing collateral for all channels, print and digital.
Created new brand colour palette from brief requesting virbrant and bright colours.
LEON the chameLEON
I birthed the idea of creating PureClarity's 'Spirit Animal' choosing a chameleon as I considered they would best embody and mirror the values and personality of PureClarity. Chameleons can change how they appear in every environment which is exactly how PureClarity's AI Personalisation software serves up unique and relevant products and experiences for individual users. Leon (PureClarity) is adaptable to all clients, flexible to their individual needs, and suited to every environment. Even the name I gave him, Leon, is camouflaged within himself : )
Devised CTA banner ideas, wrote headlines and created imagery to reflect the copy.
Sales Print collateral: 'Partner Brochure' design.
Designed a display for PureClarity's 'Client Reviews & Testimonials'
Created a Marketeers calendar which highlights key dates throughout the year that are ripe for campaign promotions. I assembled the symbolic imagery to bring them to life.
Designed PureClarity's 'Meet The Team' page.
Created comical industry relevant Meme for socials.
Designed a series of social posts for Valentines Day campaign.
Halloween graphic.
Newsletter design and built email template version in hubspot.